Ask a Technician: Is it Safe to Continuously Drive on Low Gas?

Q. Is it bad to regularly drive my car until the low gas light comes on?

A. This may be a common practice, but as you’ve probably guessed, it’s still not a good idea. Our BMW of Freehold service technicians have the reasons why. Running out of gas is a serious drag and depending on where and when it happens, it can turn into a dangerous situation. Continue reading

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BMW i3 Wins Prestigious Green Car of the Year Award for 2015

Driving is all about creating an exciting experience behind the wheel, and nothing is more exciting than unmarked territory and innovation. A perfect example is the new BMW i3 – the first premium all-electric vehicle to ever hit the market. With countless accolades already under its belt, Green Car Journal recently named this revolutionary vehicle the 2015 Green Car of the YearBMW of Freehold has more. Continue reading

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5 Warm Destinations to Beat the Winter Blues

It’s time for the annual migration. You are tired of shoveling snow, long commutes in foul weather, and indoor activities. The perfect solution to that cabin fever is some time in a swimsuit and a sunny, warm location. The southern United States and some close foreign neighbors offer a broad range of experiences for every interest. Whether you’re thinking golf, family activities, shopping, or more robust “getaway” adventures, here are some suggestions from BMW of Freehold. Continue reading

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BMW i3 Named as ‘Green Car of the Year’ Finalist

As the 21st century progresses, people are becoming more and more aware of their impact on the environment. The automobile industry is a perfect example, with just about every automaker now offering hybrid and all-electric options to consumers. Here at BMW of Freehold, we are proud to say that BMW is doing its part as the i3 was recently named a finalist for the ‘Green Car of the Year’ award from Green Car Journal. Continue reading

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Fall/Winter Wardrobe Essentials

At BMW of Freehold, we know that luxury isn’t just a necessity on the road–it’s a way of life. Temperatures are falling, which means it’s time to update your fall and winter wardrobe. As so many trends come and go, however, it can be difficult to decide which pieces you can count on to last you until next year’s cold front. Most shopping experts suggest spending more money on a handful of classic staples, and less on trendier additions that could be out in a matter of months. Here’s a list of cold weather go-to items for both women and men that are worth the investment. Continue reading

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BMW i Partners with Soho House Group for Global Arts & Design Initiative

BMW i3 in front of Soho House BerlinBMW has a 40-year history of supporting arts and culture, engaging in over 100 cultural partnerships over that period with esteemed artists like Gerhard Richter, Roy Lichtenstein, and Andy Warhold. Now, the automaker is adding Soho House Group (SHG) to that list through a global partnership between the private members’ club sites and the BMW i brand.

BMW i will provide i3 vehicle driving experiences for members and guests at many of SHG’s 12 global sites. The automaker is also collaborating with Soho House on an international arts program consisting of events and experiences surrounding contemporary art, design, and innovation.

“We were drawn to BMW because they share our passion for innovation across art and design,” said Nick Jones, Founder and CEO of Soho House. “Our membership will see a range of co-curated members’ events and cultural celebrations such as Art Basel Miami. The launch of BMW i3 marks an exciting new era for electric cars and we are delighted to be able to offer our members and bedroom guests the opportunity to be among the first to drive them.”

BMW of Freehold is thrilled to see BMW’s continuing support of excellence—both within the automotive community and without. We invite you to visit our dealership for a closer look at our luxury vehicle inventory.

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Too Cool for a Halloween Costume?

We get it; you’re so over dressing up for Halloween. You don’t want to wear a big goofy getup or wig that you have to tote around all night, but you don’t want to be a party pooper and show up to the festivities without a costume. No problem. Here’s what you do:

Pick a Pun

In a pinch, embrace your punny side and use it to create a costume that requires little to no energy. Here are a few examples to get you started: Continue reading

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BMW 2 Series Convertible Available in the U.S. in Early 2015

The much-awaited BMW 2 Series Convertible will finally be available in the United States in early 2015 as convertible versions of the BMW 228i and M235i Coupe. The vehicles first debuted at the Paris Motor Show in October 2014 and will appear later at the 2014 Los Angeles International Auto Show. The BMW 2 Series Convertible combines the style and dynamic driving character of the 2 Series Coupe with the added element of open-air driving with a folding soft-top. Continue reading

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What to Pack in a DIY Cold Weather Emergency Kit

It pays to be prepared, and if you are planning on taking a car journey as the temperatures start to drop, then a cold weather emergency kit could be extremely useful. It’s easy to become complacent when setting out in the car, thanks to temperature control and heated seats, but if you run into mechanical problems, you’ll be happy to be prepared. Check out these tips from BMW of Freehold on what to pack in a DIY cold weather emergency kit, and make sure that you don’t get caught out.

Choosing the right container is the first step to take. The idea is to provide an emergency kit that can keep you safe for a few hours, so you don’t need anything too large. A large canvas bag will certainly be suitable, or a medium-large plastic container. If possible, keep your emergency kit inside the car with you. While the trunk might seem like a more logical place to store it, if the rear of the car is damaged, you may not be able to get to it.

Choose some warm blankets and clothing. Emergency blankets are light and inexpensive, and will help keep you warm if the heating fails. Gloves, scarves, and woolen hats should also be included. Try to make sure that your emergency kit holds enough for all the occupants of your car, and make sure it is fully packed when the whole family is going on a journey.

Your emergency kit should always carry a flashlight and batteries. You never know when you will need help finding your way, even if it is just to find items inside the car. A flashlight can also be used to signal for help. While it is normally unwise to leave the car in the event of an emergency, you may need the flashlight to help you find assistance. A small first aid kit may be required to help you tend to minor injuries, too, so make sure that you have one of these in your emergency kit as well. Ensure that it contains wet wipes, disinfectant, antiseptic, and pain relievers.

Some basic car tools may also be useful. A set of wrenches, some screwdrivers, and a booster cable for the battery are minimum requirements. Don’t underestimate the value of other items like clean cloths and a small towel and throw in a roll of duct tape. This could be useful for making a quick, temporary repair to a broken windshield.

While you’re waiting for help, you may find that you get bored, too, particularly if kids are involved. Pack some simple games to keep the kids occupied and a book or two for the adults. Drinks and snacks are likely to be very welcome, too. Choose long-life sweets and snacks that won’t go stale, and don’t be afraid to discard healthy eating principles for once. Sugary foods help keep energy levels up and may boost otherwise depressed moods. Ensure that you have plenty of drinking water as well. A large bottle of water may be required for drinking or for cleaning up other parts of the car.

Want to make sure that your vehicle is up to the challenge of cold weather? Contact or visit the BMW of Freehold service department today.

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BMW Rolls Out Exciting New Technologies With ‘BMW Innovations’ Campaign

“Innovation” is not just a part of BMW’s latest campaign, called “BMW Innovations.” It’s a part of the automaker’s DNA. This can be seen more clearly than ever with the new i8’s technologies that will also be available in a large number of new BMW models. Vice President of Marketing, BMW of North America Trudy Hardy elaborated in a press release stating that, “Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign.”

The campaign consists of a set of commercials that were debuted on September 1st. “Looking Forward” reveals the Full-Color Head-Up Display that projects important vehicle information directly above the dash on the driver’s side for optimal convenience. This futuristic technology will also be available for the BMW 3 Series. “Change” showcases new LED headlights that offer better visibility, and even turn in sync with vehicle direction. This feature will be available on the BMW 5 Series.

To experience these exciting new innovations for yourself, as well as the stunning new BMW i8, contact us at BMW of Freehold and enjoy a “tech drive” to discover what the future of luxury driving will feel like.

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