“Innovation” is not just a part of BMW’s latest campaign, called “BMW Innovations.” It’s a part of the automaker’s DNA. This can be seen more clearly than ever with the new i8’s technologies that will also be available in a large number of new BMW models. Vice President of Marketing, BMW of North America Trudy Hardy elaborated in a press release stating that, “Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign.”
The campaign consists of a set of commercials that were debuted on September 1st. “Looking Forward” reveals the Full-Color Head-Up Display that projects important vehicle information directly above the dash on the driver’s side for optimal convenience. This futuristic technology will also be available for the BMW 3 Series. “Change” showcases new LED headlights that offer better visibility, and even turn in sync with vehicle direction. This feature will be available on the BMW 5 Series.
To experience these exciting new innovations for yourself, as well as the stunning new BMW i8, contact us at BMW of Freehold and enjoy a “tech drive” to discover what the future of luxury driving will feel like.
Image: BMW
