BMW has a 40-year history of supporting arts and culture, engaging in over 100 cultural partnerships over that period with esteemed artists like Gerhard Richter, Roy Lichtenstein, and Andy Warhold. Now, the automaker is adding Soho House Group (SHG) to that list through a global partnership between the private members’ club sites and the BMW i brand.
BMW i will provide i3 vehicle driving experiences for members and guests at many of SHG’s 12 global sites. The automaker is also collaborating with Soho House on an international arts program consisting of events and experiences surrounding contemporary art, design, and innovation.
“We were drawn to BMW because they share our passion for innovation across art and design,” said Nick Jones, Founder and CEO of Soho House. “Our membership will see a range of co-curated members’ events and cultural celebrations such as Art Basel Miami. The launch of BMW i3 marks an exciting new era for electric cars and we are delighted to be able to offer our members and bedroom guests the opportunity to be among the first to drive them.”
BMW of Freehold is thrilled to see BMW’s continuing support of excellence—both within the automotive community and without. We invite you to visit our dealership for a closer look at our luxury vehicle inventory.
Image: BMW
